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Kicking off in 2027, Atlético Dallas joins the growing USL Championship—a new club built to unite soccer fans in the heart of Dallas. Founded on the belief that greatness rises from the pitches where true passion for the game lives, Atlético was created to represent the city’s next great chapter in football.
In collaboration with Moniker, we developed a brand identity that would define a new era of soccer in Dallas—one built on tradition, craft, and resilience.
