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MarketRaw is on a mission to harness the power of AI and increase the ROI of innovation withincorporations.

MarketRaw is a Platform built by U+ Digital Ventures, which leverages AI to increase the ROI of innovation for companies. 
It's a truly groundbreaking product, redefining the way AI 
can be used for companies in making informed strategic 
decisions about innovation.

They asked us to rethink their brand and define a strong, 
self confident yet irreverent voice. In an era of digital-first businesses, Market Raw’s identity is unapologetically digital. 
That’s why its applications are crafted to excel on screens, enriched by dynamic, procedurally generated patterns 
that bring the digital experience to life.

MarketRaw challenged us to shape a brand
voice that's both self-assured and delightfully irreverent. We chose a color palette that finds the perfect middle ground between serious and playful, a reflection of the company's mission and bold spirit.

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